Content Creator & Outreach Coordinator | Go Overseas
During my 2.5 years at Go Overseas, I played a key role in driving engagement through digital media strategies, content creation, and outreach. I developed and executed social media campaigns, managing content calendars and collaborating with cross-functional teams to ensure consistent messaging and brand visibility. I was responsible for producing SEO-optimized content, including articles, social media posts, and email newsletters, which contributed to a 5% increase in non-SEO traffic and significantly boosted brand engagement.
Notable Projects:
National Gap Year Fairs: Led content creation, marketing, and event logistics for these nationwide events, driving over 3,600 attendees and increasing virtual event pre-registration by 9.9%.
Social Media Campaigns: Managed campaigns across Instagram, Facebook, and YouTube, growing our community to 20.3k followers and improving engagement through student testimonials, user-generated content, and visual storytelling.
SEO Strategy: Travel writing for our blog with over 750 articles and 1,300+ educational guides, increasing site traffic and enhancing Go Overseas’ visibility as a trusted resource for international education.
My experience at Go Overseas deepened my skills in digital content strategy, community building, and cross-team collaboration while reinforcing my passion for global education and travel.
Project Management & Outreach Coordination
Email Marketing Campaigns
Social Media Campaigns
SEO Strategy & Travel Writing
